Operating challenge
Manual BDC workflows were expensive to scale and hard to sustain.
Charles Gabus Ford needed consistent engagement across a large pipeline, but the traditional model depended on people completing reminders and manually maintaining every touch. As showroom demand increased, long-term opportunities were the first conversations at risk.
- BDC work depended heavily on manual task completion.
- Long-term leads needed consistent coverage.
- The store needed fewer repetitive tasks, not another task queue.
- Customer handoff had to stay visible and controlled.