Category archive
Blog
The Telephone Consumer Protection Act (TCPA) remains one of the most important, but most misunderstood, laws affecting automotive dealerships today. As digital communication and SMS marketing continue to evolve, so do th...
Read more about TCPA Compliance in 2025: Why Dealerships Need a Single Texting Platform to Avoid Liability
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Every month, dealers spend thousands of dollars chasing new leads, while thousands of old leads sit untouched in the CRM. Those old leads represent people who were once interested enough to raise their hand. Many still n...
Read more about Turn Old Leads Into New Gross: How to Mine the Gold Hiding in Your DMS
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The Shift Toward Mobile-First Communication Today’s customers live on their phones, and dealerships are just now catching up. Text messaging has replaced the cold call as the preferred way to connect with buyers. In fact...
Read more about Texting Is the New Test Drive: Mobile Engagement Is Reshaping Automotive Sales
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Automotive lead response time isn’t just a metric, it’s the make or break factor for dealership success. The moment a shopper clicks “Get Pre-Approved” or submits a form, the clock starts ticking. Every second of silence...
Read more about The Cost of Slow Follow-Up: 4 Insights on Why Response Speed Determines Lead Conversion
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By using SMS auto sales strategies, you can reach potential car buyers, build trust, and drive sales. Here, we’ll explore the five main ways you can personalize the car-buying journey with SMS marketing, share some car s...
Read more about 5 Ways to Personalize the Car-Buying Journey with SMS Marketing
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How to Use Automation for Business Text Messaging Automation can help you run an effective SMS marketing campaign. By using automated business text messaging, you can send welcome messages to greet new subscribers immedi...
Read more about Avoiding the Spam Trap: Crafting Effective SMS Messages That Get Results
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If you want to reach potential customers and stay connected with existing ones, SMS marketing can make that happen. In this article, we’ll discuss everything you need to know about text message marketing, including the b...
Read more about SMS Marketing 101: What Every Automotive Dealer Needs to Know
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For years, many in the automotive industry have held onto the belief that selling cars over text message isn’t possible. “You can’t close deals without face-to-face conversations or phone calls“, they’d say. I used to be...
Read more about The Art of Selling Cars Over Text Message: #1 Way to Maximizing Customer Experience and Conversion
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In the age of smartphones and instant communication, you’d think getting in touch with customers would be easier than ever. However, when customers don’t answer car dealership calls, it’s often like pulling teeth to get...
Read more about The #1 Reason Why Customers Don’t Answer Car Dealership Calls and How a Text-First Strategy Solves It
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Introduction: Embracing the New Era of Digital Retail In the ever-evolving world of auto sales, one timeless phrase remains: “Just get ’em in!” Yet, today’s customers are no longer enticed by vague promises of “digital r...
Read more about Just Get ‘Em In! Increasing Sales by 30% in 1 month with Digital Retail and Text Message
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In the competitive landscape of automotive sales, every lead is crucial. But when you’re dealing with high-funnel leads from Facebook and Instagram, the game changes entirely. These leads require a lot more nurturing and...
Read more about How Automotive Social Advertising and Persistent Follow-Up Sealed the Deal: Ausencio’s Journey
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In the fast-paced world of automotive sales, the initial contact between dealerships and potential customers can set the tone for the entire relationship. Recent trends show a significant shift in how customers prefer to...
Read more about Text 1st: Why an Automotive Texting Platform Is Key to Modern Customer Engagement
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The advent of Automotive Artificial Intelligence (AI) and a strategic shift towards text-first communication are revolutionizing the CRM landscape in the automotive industry. This shift not only enhances customer engagem...
Read more about Revolutionizing CRM: How Automotive AI Unlocks Efficient Lead Management
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In an eye-opening study of the automotive industry’s lead follow-up processes and the role of Automotive Artificial Intelligence, we mystery shopped 30-40 dealerships daily over the last 30 days, uncovering a startling r...
Read more about Uncovering the Truth: How Dealerships Miss the Mark on Lead Follow-Up
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Text-First Strategy vs Call-First Strategy In an industry steeped in tradition, automotive dealerships have long adhered to the call-first strategy, a methodology championed by outdated sales training programs. This aggr...
Read more about From Call-First to Text-First Strategy: How Your Strategy Affects Dealership
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Staying ahead of the curve means embracing the latest in technology and communication strategies. As consumer preferences shift towards more immediate and convenient interaction methods, the automotive industry is witnes...
Read more about How Dealership Texting Software is Changing the Game
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As the digital era unfolds, the automotive industry stands at a pivotal crossroads, reminiscent of the transformative period when websites and online presence began reshaping the marketplace. Dealerships that were quick...
Read more about Digital Dialogue: Embracing the Future of Automotive Customer Communication
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In the rapidly evolving landscape of automotive sales, the shift towards digital communication channels is not just a trend but a transformative movement that is redefining how dealerships engage with their customers. Th...
Read more about Automotive Digital Communication: The New Standard in Car Sales
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In an era where technology and innovation drive the automotive industry, TECOBI stands at the forefront with its latest breakthrough: the TECOBI Auto Bots®. This cutting-edge artificial intelligence integration is not just...
Read more about Revolutionizing Customer Engagement: TECOBI’s Auto Bots® Unveiled
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In the evolving landscape of automotive sales, text messaging in car sales is emerging as a pivotal strategy for enhancing customer engagement and responsiveness. This article explores the transformative shift from tradi...
Read more about Dialing for Dollars: You are making your customers cringe when you call them
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The short answer is no. Many of them get lost at sea due to the cell phone carriers filtering your messages. Here is why and a couple ideas on how to avoid this from happening. In the ever-evolving landscape of digital c...
Read more about CRM Text Message Delivery: Do all the text messages you send in the CRM actually get delivered?
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In the rapidly advancing world of automotive sales, the art of communication with customers has undergone a significant transformation. The recent Executive Spotlight interview with AutoSuccess Magazine, featuring Jason...
Read more about AutoSuccess Executive Spotlight with Jason Girdner of TECOBI
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In the world of car sales, the process of engaging with customers can often resemble a game of ping-pong. Each salesperson plays at a table, volleying questions and answers back and forth with a potential buyer. In a tra...
Read more about TECOBI Sales Engagement: Simplifying Car Sales with the Ping-Pong Effect
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At the cutting edge of automotive sales, Carlson Chevrolet is setting a new industry standard for customer engagement and conversion. By implementing TECOBI’s revolutionary text messaging platform, we’ve not only achieve...
Read more about Rapid Rapport: How Carlson Chevrolet’s Text-First Lead Strategy with TECOBI
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In the rapidly evolving landscape of auto sales, agility is not just a benefit—it’s a necessity. Recognizing this, TECOBI is excited to announce a groundbreaking update to our software packages: we’re removing fixed-term...
Read more about TECOBI Flex: No-Contract Auto Software Solutions
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In an era where instant communication is not only preferred but expected, the automotive industry finds itself at a crossroads. Dealerships, striving to foster robust relationships with their customers, often rely on Cus...
Read more about Bridging the Communication Gap: Dispelling the Opt-in Text Myth in Auto Dealership CRMs
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In my early days in the automotive industry, I had a rather peculiar job. I would cold call car dealerships, not to sell them shiny new equipment, but to sell them Loan-By-Phone hotlines. Early stage technology. These we...
Read more about The Rise of Text Messaging in Auto Dealerships: A Shift from Tradition to Innovation
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Jason Girdner here, CEO of TECOBI and partner at Carlson Chevrolet. I’d like to have an important conversation about our costs in the ever-evolving auto industry. With the data and experience I’ve gathered, it’s clear th...
Read more about Social Media Leads VS Third Party Lead Sources
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We’ve all been there—sending out countless emails and making numerous phone calls, only to be met with radio silence from potential customers. It’s frustrating, to say the least. But what if I told you there’s a better w...
Read more about Why a Text Message First Strategy is a Game-Changer: A Case Study from Our Chevrolet Dealership
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The automotive industry has seen a significant shift in recent years, with the rise of digital marketing and the increasing importance of social media. One dealership that has successfully navigated this shift is Don Fra...
Read more about The Incredible 10x ROI Journey of Don Franklin Kia with TECOBI
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Auto Depot of Fresno, an independent dealership located in Fresno, California, has been a customer of TECOBI since October 2020. They have been leveraging our Facebook and Instagram ads and SMS software to communicate an...
Read more about Driving Profits: How TECOBI’s Social Media Strategy Catapulted Auto Depot of Fresno to Success
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We’ve all seen the significant impact the global pandemic has had on various sectors, and the automotive industry has been no exception. From the initial supply chain disruptions to the subsequent surge in used car price...
Read more about How Social Media Advertising Can Save Your Dealership in the Post-Pandemic Auto Market
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The COVID-19 pandemic and subsequent inventory shortages have presented unprecedented challenges for car dealerships worldwide. Limited new vehicle inventory and soaring prices have caused many potential car buyers to de...
Read more about Unleashing Untapped Potential: Text Messaging as a Game-Changer for Maximizing Pandemic-Induced Opportunities in Car Dealerships
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Our system monitors four key performance indicators (KPIs) for leads generated through Facebook and Instagram: Cost per Lead, Cost per Appointment, Cost per Show, and Cost per Car Sold. The following examples showcase ad...
Read more about April 2023 Facebook & Instagram ads that produced car deals for under $300 per car sold!
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On Friday, April 28th, 2023, it’s high noon at the Chevrolet dealership I co-own. We’re eager to sell our stock of Silverados this month, offering a generous $8,000 discount off the MSRP for 2023 models. Our current pipe...
Read more about Finding car deals FAST using Text Message!
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In 2017, TECOBI began as a Facebook marketing company for auto dealerships, offering a basic text messagingapplication to work with leads generated from social networks. We experienced rapid success due to the large lead...
Read more about Revolutionizing Dealerships with TECOBI: Overcoming Obstacles and Reinventing Lead Follow-Up
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As a manager at an auto dealership, it can be a frustrating experience trying to get your sales team to consistently make phone calls and complete tasks in the CRM. Despite endless meetings and reminders, it can feel lik...
Read more about Revolutionizing Lead Follow-Up with Text Messaging for Auto Dealerships